Target Emails
Two email promotions targeting specific audiences:
- Musikfest Campaign: An email campaign that selected different segments based on musical preferences
- Welcome Folder Email: A cold call email aimed at new customers to promote the company’s products
Responsibilities
- Musikfest Campaign:
- Content selection
- Graphic element creation
- Editing text and graphic elements of an HTML template
- Welcome Folder Email:
- HTML template and graphic element creation
- Copywriting
- Developing the process to create and send email with available resources
- Instruction documentation for email process for co-workers with little or no knowledge of HTML
Applications
- Dreamweaver
- Photoshop
- InDesign
Genre targeted emails: (left) pop; (middle) alt-rock; (right) country
(top) email header; (bottom) mobile app ad
Welcome Folder email documentation