The Knitter’s Edge Website

The new version of The Knitter’s Edge website soft-launched at the end of June 2022. The major goal of this project was to add an e-commerce aspect to the website and have it sync with the in-store inventory and payment system. When the site fully launches, customers will be able to make purchases directly on the website. The client and I are currently working through the reward system for customers so that they can earn and apply their discount online or in-store. The client is also working through the fulfillment process from a staffing standpoint.

This version of the site features a new, clean layout and automatic display of the shop’s newsletters utilizing a built-in feature from Constant Contact. Previously, the newsletters were rebuilt using tables by another person. Using the Constant Contact feature allows the client to add newsletters to the site herself by simply right clicking and adding it to the archive. The link automatically appears on the site within 15 minutes.

I will also train the staff how to add products to the store and change images and content once they are ready.